#eye#eye
EXPERIENTIAL

SOCIAL MEDIA DESIGN

EXPERIENTIAL

DIGITAL DESIGN

ILLUSTRATION

BOOK DESIGN

BRANDING AND TYPE DESIGN 

LOGO DESIGN

PRINT, WEB AND MOTION DESIGN

MOTION DESIGN

CV & WHATNOT

Carolina
Stierli de Abreu



CITIZENS 
EXPERIENTIAL

SUMMER OF SOUL
SOCIAL MEDIA DESIGN

BLUE PARADOX
EXPERIENTIAL

PARSONS BENEFIT
DIGITAL DESIGN

ILLUMINARIUM
ILLUSTRATION

WILD
BOOK DESIGN
18 DOVER STREET 
BRANDING AND TYPE DESIGN

PARSONS FESTIVAL
LOGO DESIGN

BECAUSE I COULD NOT STOP FOR DEATH
PRINT, WEB AND MOTION DESIGN

MOTION REEL
MOTION DESIGN

ABOUT
CV & WHATNOT


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stiec708@newschool.edu
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︎

︎
stiec708@newschool.edu


18 Dover Street
2021
A fast-casual restaurant concept that embraces the unhinged energy of staying out all night and the blurred lines of reality that only happen at night. A restaurant that is open only at night for those who live while others dream.


Target Audience; 
    • Young adults
    • People coming home from parties
    • Teens who stay up late
    • People with unconventional working hours
    • Freelancers without a schedule
    • Students pulling all nighters 

Moodboard consists of a mix of my own images and other artist’s work

The Logo is a wordmark set in custom typeface that comes in 4 weights (midnight, 2am, 4am, and 6am) and responds to it’s environment by becoming more and more distorted the later it gets and the blurier the lines of reality become.




I further explored the distortion of the logo through a colorfull liquify effect and although I decided the typography was stronger without it, it inspired both brand patterns and an image treatment



I would use a photography style that uses bright flashes and candid pictures of people eating to mimic the style of after-party photography, focusing both on candids of people enjoying the food and food photography which uses props to emphasize a narrative of the night. This style juxtaposes both candidness and glamour to bring you a playfull take on a night out.


Photography is not my own





Most mockups by Mockup Maison

This concept also scales to a global level, focusing on urban centers around the world that have a big population of creatives, students, and global citizens. 

Each global location’s brand identity has it’s own name (adress) and colour palette but keeps the typography, image treatment, and brand pattern.