Absolutely obsessed with me?
Take a deep dive into some of my projects.

  1. Brooklyn Botanic Garden
  2. The Body as Tool
  3. Other Islands Bookfair
  4. Citizens
  5. Pfizer Fridays
  6. Life, Death and a Little bit
    of Eye Cream
  7. The Blue Paradox
  8. An Ontology of Dust
  9. Oliver Stone
  10. Senna
  11. Stay A While
  12. Space Stem Campaign

Writing/Research
  1. Adriana Varejão’s Brasil:
    A Home in Ruins
  2. Observational Research at 
    Lewis Latimer House Museum

About/CV
Email
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Carolina Stierli de Abreu

P01 → Brooklyn Botanic Garden





Brooklyn Botanic Garden

2025
This re-brand leverages the Brooklyn Botanic Garden’s place as a way of fostering culture, community, and education through ultra-local engagement.  Positioning the BBG as a multifaceted institution that fosters connection between people and nature by centering its core values in everything it does; wether that be public programming, education, research, or exhibition.

RoleBrand Strategy
Graphic Design
Spacial Design DeliverablesLogo
Visual Identity System
Wayfinding
Creative Pitch

Strategy





Visual Idenitity


Capturing both the garden’s ability for growth and adaptation and brooklyn’s energy of local pride and bold celebration, this identity focuses on building a system that offers endless iteration through adaptive lettering that tangles and untagles itself and an extended color palette that offers inumerous possibilities for re-formulation.


Navigation


The signage is implemented through two distinct systems, one extends the primary typeface into a custom icon set to establish a clear and accessible wayfinding system, while the other uses the silhouette illustrations from the visual identity to deliver information about programming, education, and content.