This re-brand leverages the Brooklyn Botanic Garden’s place as a way of fostering culture, community, and education through ultra-local engagement.  Positioning the BBG as a multifaceted institution that fosters connection between people and nature by centering its core values in everything it does; wether that be public programming, education, research, or exhibition.

Capturing both the garden’s ability for growth and adaptation and brooklyn’s energy of local pride and bold celebration, this identity focuses on building a system that offers endless iteration through adaptive lettering that tangles and untangles itself and an extended color palette that offers inumerous possibilities for re-formulation.