Together, we’ll inspire America’s kids to look up and out to a universe of possibilities.

This campaign seeks to demonstrate the vital connections between space and earth, reveal the diverse spectrum of careers available, and ignite a shared passion for exploration in the next generation of great thinkers. This means understanding both what they believe and why (their barrier, aspirations, and motivatrs) and where and how they engage them (media and influences)...

This campaign seeks to do that by answering two vital questions: Why is the Space Industry relevant to humankind in general, and why is it relevant to our target specifically? Space is so much more than a playground for egotistical billionaires; it is a vast industry that contributes to so much of the technology that makes our lives here on earth better, and if it’s going to engage the youth today, we need to show them that space is for everyone.